People are tired of mass produced, homogenous goods. They
want the quality and detail of things made by generations past. So as part of the Go Forth platform, we created a way for Levi’s to own this by celebrating craftsmanship and artistry in
its many forms. Artisans of Levis were spotlighted for their love of the
threads and stitches. Professional craftsman were given ways to
showcase their work. And when hobbyists were inspired to create, it was Levis who gave a voice to the movement -- and inspired artisans everywhere to ‘Go Forth.’
